No doubt, you\u2019re still shell-shocked as the economy has clawed its way out of the recession and into revery.\u00a0 But if you cut advertising dollars, you probably hindered the very rebound you so desperately needed.\u00a0 It\u2019s a natural reaction to downturns to cut advertising, but that leaves an empty space in potential customers\u2019 minds\u2014and it allows more aggressive marketers to swoop in and take away your customers.\u00a0 By sticking to your strategy, you can be on of those net winners.\u00a0 And it\u2019s always a good time to do that.<\/p>\n
When demand for advertising is low, costs trend downward\u2014making it an efficient investment.\u00a0 The key is to create a message that reflects the times and describes how you can benefit your clients.\u00a0 That might not be a message about price, rather an upbeat message of value.\u00a0 For example, goal-oriented messages may resound with clients who aren\u2019t ready to spend on luxury but will spend to achieve a dream or become a happier person.\u00a0 Messages of empowerment (giving your clients some sense of control in turbulent times), as those offering emotional release, and long-term value, also resonate.<\/p>\n
Indeed, marketing and advertising in tough times can position you for a stronger recovery.\u00a0 Besides, cutting your voice will cost you more, when you try to regain your market share after going dark.\u00a0 Your new normal should be reconsidering where and how you advertise, though.\u00a0 Segmenting your marketing efforts to your different client groups allows for more specific, targeted messages.\u00a0 Reconfiguring which advertising you use can make your efforts more efficient\u2014in addition to using what you\u2019ve always used, consider using lower-cost higher-time techniques such as social media.\u00a0 And make sure advertising purchases match your target market\u2026there is always a way to communicate with potential customers, from bad times to what are becoming good ones.<\/p>\n","protected":false},"excerpt":{"rendered":"
No doubt, you\u2019re still shell-shocked as the economy has clawed its way out of the recession and into revery.\u00a0 But if you cut advertising dollars, you probably hindered the very rebound you so desperately needed.\u00a0 It\u2019s a natural reaction to downturns to cut advertising, but that leaves an empty space in potential customers\u2019 minds\u2014and it […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1551","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n