{"id":1731,"date":"2017-11-19T03:07:03","date_gmt":"2017-11-19T03:07:03","guid":{"rendered":"http:\/\/www.amytaylor.com\/amytaylorcompanion\/?p=1731"},"modified":"2018-01-31T03:55:06","modified_gmt":"2018-01-31T03:55:06","slug":"marketing-is-always-breaking-through-the-chatter","status":"publish","type":"post","link":"https:\/\/www.amytaylor.com\/privatemodel\/marketing-is-always-breaking-through-the-chatter\/","title":{"rendered":"Marketing is Always Breaking Through the Chatter"},"content":{"rendered":"

The truth is that pretty much every marketing tactic ever devised started out as breakthrough.\u00a0 It\u2019s just that after decades\u2014and in some cases centuries\u2014of repeated deployment, we take them for granted.\u00a0 Things as mundane as space ads, electric billboards, direct marketing, giveaways, sports endorsements, jingles\u2014all of these were considered innovations when they first came to market.\u00a0 It can be said that the history of marketing is a history of tactical breakthroughs designed to do exactly what the word suggests:\u00a0 break through the noise and clutter of competition.<\/p>\n

Today, in the age of experience, breakthroughs require me as a marketer to think beyond messaging.\u00a0 At a time when my potential customers are more connected and empowered by technology, my marketing has become more collaborative.\u00a0 Rather than spend more money on media, I like to enable engagement and raise awareness of my humanity, helping those who want what I truly am, find me.\u00a0 Deployment is inspired by connection, rather than branding\u2026it needs to be more astute and subtle.<\/p>\n

While no one knows what can be expected in future marketing, it seems inevitable that without breakthrough, there\u2019ll be no marketing worth remembering.<\/p>\n","protected":false},"excerpt":{"rendered":"

The truth is that pretty much every marketing tactic ever devised started out as breakthrough.\u00a0 It\u2019s just that after decades\u2014and in some cases centuries\u2014of repeated deployment, we take them for granted.\u00a0 Things as mundane as space ads, electric billboards, direct marketing, giveaways, sports endorsements, jingles\u2014all of these were considered innovations when they first came to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1731","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nMarketing is Always Breaking Through the Chatter - Amy Taylor Exclusive Model<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amytaylor.com\/privatemodel\/marketing-is-always-breaking-through-the-chatter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing is Always Breaking Through the Chatter - Amy Taylor Exclusive Model\" \/>\n<meta property=\"og:description\" content=\"The truth is that pretty much every marketing tactic ever devised started out as breakthrough.\u00a0 It\u2019s just that after decades\u2014and in some cases centuries\u2014of repeated deployment, we take them for granted.\u00a0 Things as mundane as space ads, electric billboards, direct marketing, giveaways, sports endorsements, jingles\u2014all of these were considered innovations when they first came to [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.amytaylor.com\/privatemodel\/marketing-is-always-breaking-through-the-chatter\/\" \/>\n<meta property=\"og:site_name\" content=\"Amy Taylor Exclusive Model\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-19T03:07:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-31T03:55:06+00:00\" \/>\n<meta name=\"author\" content=\"Amy Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.amytaylor.com\/privatemodel\/marketing-is-always-breaking-through-the-chatter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.amytaylor.com\/privatemodel\/marketing-is-always-breaking-through-the-chatter\/\"},\"author\":{\"name\":\"Amy Taylor\",\"@id\":\"https:\/\/www.amytaylor.com\/privatemodel\/#\/schema\/person\/b78adf42b3725eedb012b3eb0cdcbb8c\"},\"headline\":\"Marketing is Always Breaking Through the Chatter\",\"datePublished\":\"2017-11-19T03:07:03+00:00\",\"dateModified\":\"2018-01-31T03:55:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.amytaylor.com\/privatemodel\/marketing-is-always-breaking-through-the-chatter\/\"},\"wordCount\":202,\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.amytaylor.com\/privatemodel\/marketing-is-always-breaking-through-the-chatter\/\",\"url\":\"https:\/\/www.amytaylor.com\/privatemodel\/marketing-is-always-breaking-through-the-chatter\/\",\"name\":\"Marketing is Always Breaking Through the Chatter - 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